“Prestige Club is Our Commitment to Elevating Every Guest Experience” CEO Aziz Boolani
Staff Report
PESHAWAR: In a landmark move, Serena Hotels officially launched its much-anticipated global loyalty programme the Prestige Club in a grand celebration held at Peshawar Serena Hotel, as well as simultaneously across all its properties in eight countries and 33 destinations. The launch marks a new era of personalized guest engagement and premium service within Serena’s hospitality portfolio.
The launch event in Peshawar was a high-profile gathering attended by Mr. Faisal Kareem Kundi, Honorable Governor of Khyber Pakhtunkhwa, who served as the Chief Guest, alongside a distinguished roster of government officials, corporate leaders, travel and tourism representatives, long-standing Serena guests, and media personnel.
Decorated in a regal, welcoming ambiance that reflected the brand’s values of elegance and tradition, the evening showcased Serena’s enduring commitment to quality, innovation, and community engagement.
The highlight of the evening was the unveiling of Prestige Club Plus, an elevated version of the original Prestige Club, which introduces a wide range of exclusive member benefits. These include:
•Special discounts on room bookings and fine dining
•Complimentary access to Maisha Spa & Health Club
•Priority check-in and room upgrades
•Reward points redemption for stays, dining, spa services, and more
•Exclusive event invitations and private sales offers
Guests also had a hands-on experience at the Prestige Club Experience Zone, which featured interactive kiosks and live demonstrations of the newly launched Prestige Club mobile app a one-stop platform enabling members to track their points, redeem rewards, manage reservations, and access member-only promotions from the convenience of their smartphones.
Speaking at the occasion, Mr. Aziz Boolani, CEO of Serena Hotels, underscored the importance of this launch in the context of Serena’s broader vision.
“The Prestige Club is a tribute to the trust and loyalty of our guests. We are proud to offer a seamless, world-class rewards programme that not only enhances guest experience but also strengthens our relationship with every individual who chooses Serena,” he said.
He added that Serena Hotels continues to lead with a service-first mindset, rooted in local culture, sustainability, and international standards of excellence.
In his keynote address, Governor Faisal Kareem Kundi congratulated the Serena Group on launching a global initiative with such inclusivity and local relevance.
“Serena Hotels is not only a name in international hospitality; it is a proud representation of Pakistan’s rich heritage and potential. By launching a global loyalty programme from Peshawar, Serena is sending a powerful message that Peshawar and Khyber Pakhtunkhwa are ready for the future of tourism, business, and global hospitality,” he remarked.
The Prestige Club launch reflects Serena’s long-standing mission to transform the guest journey through innovation, attention to detail, and cultural authenticity. With its growing footprint in South and Central Asia and East Africa, Serena Hotels remains dedicated to delivering unparalleled experiences in travel, wellness, and cuisine.
The evening concluded with a celebratory dinner, and commemorative gifts for founding members of the Prestige Club.
As Serena continues to expand, Prestige Club Plus is poised to become one of the region’s most reliable and rewarding hospitality loyalty programmes, setting a new benchmark for luxury travel and personalized service.
