PROVINCE REPORT
PESHAWAR: The Bank of Khyber (BoK) has launched PINKTOBER 2026, a month-long breast cancer awareness campaign for its employees, focusing on early detection, timely medical consultation and access to treatment.
The campaign was launched at a ceremony held at the Bank’s Head Office, BoK Tower, Peshawar. This year’s theme, “Many Journeys, One Hope,” highlights the different experiences of breast cancer patients while stressing the importance of recognizing warning signs and seeking timely medical advice.
During the launch, Dr. Zainab Jan, Consultant Radiation Oncologist at the Institute of Radiotherapy and Nuclear Medicine (IRNUM), Peshawar, conducted an awareness session on the early signs of breast cancer. Dr. Abeer Jehanzeb, General Surgeon and Fellow Breast Surgeon at Khyber Teaching Hospital, Peshawar, explained breast self-examination techniques and answered questions from employees.
Group Head HR, Shaban Butt, said understanding the causes of breast cancer, prevention measures and the importance of timely treatment was essential. He said BoK remained committed to supporting its employees, particularly women, and ensuring their wellbeing.
Group Head Retail Banking and Acting Managing Director, Gul Buhar Khan, said breast cancer required sustained attention as it could affect women at relatively younger ages. He stressed that early detection could save lives and urged greater awareness.
As part of PINKTOBER 2026, BoK is encouraging employees to “Be Aware, Get Checked, Support Breast Cancer Patients and Spread Hope.” The initiative aims to promote awareness, reduce stigma and encourage women to seek medical advice regarding any unusual changes.
According to the WHO’s International Agency for Research on Cancer, Pakistan recorded an estimated 30,682 new breast cancer cases and 15,552 deaths in 2022, underscoring the importance of awareness and early detection.
