PROVINCE REPORT
PESHAWAR: Absar Welfare Foundation (AWF) has appointed Asim Sheraz, President of the Khyber Pakhtunkhwa Sports Writers Association, senior sports journalist and member of the International Sports Press Association (AIPS), as its Public Relations Officer (PRO).
The appointment aims to strengthen the foundation’s media relations, highlight its welfare initiatives and promote its projects at national and international levels.
The foundation works to empower women, girls and persons with disabilities through sports, promote leadership skills among young people, and encourage social inclusion and positive male engagement.
On the occasion, Foundation Chairman Rahat Mian presented Asim Sheraz with a football as a token of appreciation. The football was provided under a sports development project implemented in collaboration with Right To Play Pakistan, with support from the Canada Fund for Local Initiatives (CFLI) through the Canadian High Commission in Islamabad.
Founded in 2017 by young social leader Mian Absar Ali, the foundation promotes community development and inclusive opportunities. Its initiatives focus on using sports to empower young people, strengthen communities, promote social harmony and bring about positive social change.
As PRO, Asim Sheraz will oversee media coordination and publicity for the foundation’s activities, projects, achievements and beneficiaries’ success stories. He will also work to strengthen relationships with journalists and media organisations and expand awareness of its welfare and sports development initiatives.
Mian Absar Ali, Founder and President of the foundation, welcomed the appointment, expressing confidence that Sheraz’s extensive experience in sports journalism and strong media connections would help advance the organisation’s mission.
He emphasised that effective media partnerships were essential for highlighting community-based welfare initiatives, showcasing beneficiaries’ achievements and strengthening engagement with national and international development organisations.
The foundation’s leadership congratulated Asim Sheraz on his appointment and expressed hope that his induction would further strengthen its publicity, media relations and international outreach.
