PROVINCE REPORT
ISLAMABAD: easypaisa digital bank, Pakistan’s leading digital bank, has entered into a strategic partnership with Transsion, one of the world’s largest smartphone manufacturers, to make digital financial services more accessible for millions of Pakistanis.
As part of the initiative, the easypaisa app will come pre-installed on more than five million new smartphones across Transsion’s leading brands in Pakistan, including Infinix, TECNO, and itel, enabling users to access digital banking and financial services from the moment they activate their devices.
As smartphone adoption continues to rise across the country, with 3G/4G Device uptake reaching 71.6% , both organizations aim to leverage technology to bridge gaps in financial accessibility and drive greater participation in formal financial services. The partnership is particularly relevant for underserved and unbanked populations, many of whom are accessing smartphones and mobile internet for the first time.
The agreement was formally signed by Farhan Hassan, Chief Digital Officer, easypaisa digital bank, and Michael Wang, Vice President Global Partnerships, Transsion, in the presence of senior representatives from both organizations, in Islamabad.
Speaking on the occasion, Farhan Hassan, Chief Digital Officer, easypaisa digital bank, said, “At easypaisa, our mission has always been to simplify access to financial services and create opportunities for every Pakistani. This partnership with Transsion represents a significant step forward in making digital banking available at the point where consumers begin their digital journey. By embedding access to financial services directly onto smartphones, we are removing barriers, expanding reach, and bringing millions more people into the formal financial ecosystem. Together, we are helping accelerate Pakistan’s journey towards a more inclusive and digitally empowered economy.”
Muhammad Abdul Qadeer, Country Manager, Transsion Pakistan, said, “This partnership reflects the power of combining technology, scale and local market understanding to create meaningful digital experiences for consumers. With millions of smartphones entering the hands of Pakistani consumers through our brands, integrating access to trusted digital financial services such as easypaisa creates an opportunity to make financial inclusion a natural part of the smartphone journey. We are proud to collaborate with easypaisa on an initiative that can deliver meaningful impact at scale across Pakistan.”
The collaboration reflects a shared commitment to leveraging ecosystem partnerships to address barriers to financial inclusion and accelerate digital adoption. By combining Transsion’s extensive smartphone footprint with easypaisa’s comprehensive suite of digital banking products and services, the initiative is expected to strengthen customer acquisition, increase app penetration and drive greater user engagement with formal financial services.
As Pakistan’s first digital bank, easypaisa continues to expand its ecosystem through strategic partnerships that make financial services simpler, safer and more accessible. The pre-installation initiative represents another milestone in easypaisa’s efforts to reach underserved communities, empower consumers through technology and contribute to the development of a more connected and inclusive digital economy.
With over 60 million registered users and as the country’s first digital bank to commence commercial operations, easypaisa remains aligned with the State Bank of Pakistan’s vision of driving inclusive economic growth and continues to expand its range of financial products and services, catering not only to its existing users but also to millions who remain unbanked or underbanked.
