Staff Reporter
PESHAWAR: The 5th International Conference on Media Science and Digital Communication (MSDC 2025), held in Bangkok, Thailand and organized by The International Institute of Knowledge Management (TIIKM), recognized the exceptional participation of emerging researcher Aamir Ayub, who represented his work at the event as a Virtual Oral Presenter. During the conference, the official MSDC 2025 social media platforms announced Aamir Ayub as the Best Presenter of the session “Leadership, Media and the New World Order”. In addition, the conference also announced him as the Best Social Media Ambassador, acknowledging his dedicated engagement, academic outreach, and influential communication throughout the event.
Aamir presented his newly developed theoretical framework titled “The HAIC Model: Advancing Human-AI Communication Beyond Traditional Models”, a pioneering contribution aimed at reshaping the understanding of Human–AI interaction. Evaluators and participants responded with great appreciation, noting the model’s innovation and relevance to the rapidly evolving field of digital communication. His work sparked meaningful discussions on AI ethics, communication models, and the future of human-AI synergy. Aamir shared that he is now preparing to publish his research as the next step toward contributing more broadly to the global academic community.
A notable aspect of Aamir Ayub’s participation was that he was fully sponsored by the conference administration itself, recognizing the value and potential of his research. Despite seeking support from the Government of Khyber Pakhtunkhwa, his requests were declined. Undeterred, Aamir continued his academic journey independently and achieved global recognition through his own efforts, dedication, and perseverance. His accomplishments at MSDC 2025 stand as a testament to his commitment to knowledge creation and innovation.
Aamir expressed that participating in his first international conference as a presenter and receiving public recognition from the MSDC 2025 platform was a deeply motivational experience. He stated that the encouragement from evaluators and the international academic community has strengthened his resolve to continue contributing to research, leadership, and digital transformation.
