By Ali Hassan Takkar
The hallmark of any civilized society lies in the extent to which it protects the rights, dignity, and self-respect of its children. Children possess an inherent right to privacy that is not merely a moral appeal but a well-established constitutional, legal, and human rights principle safeguarded through different legislations and International Conventions. The Convention on the Rights of the Child, which the State of Pakistan not only signed but also ratified on November 12, 1990, emphatically underscores that in all matters concerning children, the
best interests of the child must be the primary consideration. This principle should form the foundation of every policy, decision, and public attitude related to children.
In recent days a video of a young girl playing cricket have gone viral on social media. At first glance, these scenes appear innocent and encouraging. However, the critical question is whether due consideration has been given to the potential consequences of such unchecked publicity. In the digital realm, sharing a child’s full name, a clearly identifiable face, or personal details can have long-term implications far beyond momentary attention. Once content enters the online space, control over it is nearly impossible, and it can easily remain accessible for years.
The principle of the best interests of the child demands that before taking any step, we reflect on whether it might compromise a child’s dignity, safety, emotional well-being, or future. Unnecessary exposure can invite harassment, unwanted attention, psychological pressure, or social complications. What is perceived as positive today may, in a different context tomorrow, become a source of distress for the child.
Media organizations, digital platforms, and social media users share an equal responsibility to exercise caution when publishing or promoting content involving minors. Virality alone does not render an action ethical or justified. Journalistic integrity and social consciousness require that a child’s identity not be highlighted without necessity, and that their rights are not sacrificed at the altar of sensationalism or popularity.
This issue is not confined to a single video or one child it reflects our collective behavior as a society. We must decide what we prioritize in the digital age fleeting attention or a safe and dignified future for our children.
The moment calls for pause, reflection, and responsible action. Above all, we must uphold the principle that the best interests of the child should guide us in every circumstance. Protecting children is not merely a legal obligation it is our shared moral responsibility.

