STAFF REPORTER
PESHAWAR :
Pakistan Culture, Tourism and Arts Organization (PCTO) has officially launched the PCTO Podcast as part of its mission to promote Pakistan’s cultural, tourism, artistic, and historical heritage at national and international levels.
The unique podcast will be hosted by the organization’s Senior Vice Chairperson Naz Parveen. Distinguished personalities from across the country associated with culture, tourism, fine arts, heritage, archaeology, literature, music, creative industries, education, research, and other fields will be invited to the program. Experts, researchers, artists, and tourism professionals will share their experiences, research, and perspectives with the audience.
According to PCTO, the objective of launching this podcast is to introduce Pakistan’s rich cultural heritage, historical sites, natural beauty, arts, and tourism potential to the world through modern digital media. The platform will provide authentic, informative, and engaging programs so that especially the younger generation can develop a deeper understanding of their civilization, culture, and national heritage.
The organization stated that, through the effective use of social media and other digital platforms, Pakistan’s positive, peaceful, and beautiful image will be promoted at national and global levels, enabling the world to better recognize the country’s cultural, artistic, and tourism assets.
On the occasion, PCTO Chairman said that the podcast is not merely a program but an important step toward the effective global representation of Pakistan’s culture, tourism, fine arts, and historical heritage. He added that the organization will continue launching educational, cultural, and creative initiatives in the future to help promote Pakistan’s positive identity.
He further stated that through the PCTO Podcast, cultural traditions, talented individuals, historical facts, and tourism destinations from different regions of Pakistan will be highlighted. This initiative will not only contribute to the preservation of national heritage but will also further strengthen Pakistan’s identity and image at the international level.

