By Ayesha Noor
The trend of “show-off Qurbani” is something we see a lot these days, especially on social media around Eid ul-Adha. What is meant to be a quiet, deeply spiritual act of worship has turned into a public display of wealth for many people.
Cattle markets have become places for entertainment. YouTubers film the biggest, most expensive bulls, giving them funny names and treating them like celebrities.
When people bring animals home, the first question neighbors often ask is, “How much did it cost?” Buying a massive, expensive animal has become a way to show others that a family is wealthy.
Now a days wealthy buyers are willing to pay crazy amounts of money just to show off, livestock prices have gone through the roof. Combined with everyday inflation, many middle-class families can no longer afford their own animal. This makes them feel left out or embarrassed in their own neighborhoods.
The true purpose of Qurbani has nothing to do with size, beauty, or price tags. The Quran clearly states that neither the meat nor the blood of the animal reaches God—only a person’s pure intention and piety matter.
The real spirit of Eid ul-Adha is about sacrifice, lowering one’s ego, and caring for others. It is a time to share meat with those who are poor and cannot afford to buy it themselves.
To fight this show-off culture, many people are now choosing to do Qurbani quietly through charities, sending the meat directly to poor villages where people truly need the food.
